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Strategy

Creativity

Branding Magic

Product-Led SEO Agency for B2B SaaS Growth

Technical SEO isn’t enough, product led SEO with product
marketing is the new way.

The reality is, B2B SEO is not about keywords. And, SaaS Product marketing is not about features. We combine both to build long-term inbound growth that actually converts.

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Trusted by B2B SaaS teams

Make your product make sense before you try to scale it

Product marketing is how your product is understood by buyers, search engines, AI systems, and sales teams at the same time. That’s what we build.

Most early-stage SaaS companies are founder-led or built by lean teams doing everything they can to get revenue in.

From building the product to running sales calls, chasing investor updates, and somewhere in the middle, trying to figure out marketing too.

Growth has stalled
Hired someone full-time who never really owned it
You’re still DIY’ing your GTM
Burned money on agency doing generic work

Why does Groie's product led SEO and
product marketing make sense?

Product marketing is how your product is understood by buyers, search engines, AI systems, and sales teams at the same time. That’s what we build.We work with a limited number of early-stage SaaS startups who care deeply about their product

and want to invest in product-centric SEO that actually moves the needle.Our product marketing for SaaS is shaped by frameworks, applied creativity,
and systems that adapt with every shift in how products grow.

We help you design and execute roadmaps, build design and content systems, and create revenue-focused funnels and pipelines. Everything is built to run with or without us.

You’re not sure how to talk about your product. And have tried a ‘bit of everything’

You’ve tried scattered GTM experiments, but now you need a structured approach

You want a system that doesn’t fall apart in 3 months, and doesn’t come with a bloated retainer

You’ve burned money on agencies that didn’t get you, or gave you a strategy you couldn’t use

You’ve built the product, maybe even raised the round, but you’re not sure how to take it to market.

The Groie Product
Marketing Stack

SEO

  • Content Pruning
  • Keyword Research
  • SEO A/B Testing
  • Title Tag Optimization
  • LLM Optimization
  • Internal Links Audit
  • Canonicalization & Indexation Best Practices
  • User Experience Assessments
  • Information Architecture Analysis

AEO (Answer Engine Optimisation)

People no longer just search. They ask.We structure your content so it can be pulled into:

  • Google featured snippets
  • AI answers
  • FAQ responses
  • Voice and assistant results

This includes:

  • Question-first content
  • Clear definitions
  • Structured FAQs
  • Schema-backed answers

Your product becomes answerable, not just searchable.

AIEO (AI Indexing Optimisation)

AI systems don’t index noise. They index clarity

  • Semantic content blocks
  • Entity relationships
  • Product and feature definitions
  • Consistent language across pages

So your product gets indexed correctly across AI systems, not misrepresented.

We don’t treat SEO, AI, and product marketing as separate services. We treat them as one system that compounds over time. That’s why our work doesn’t reset every quarter.

Frequently Asked Questions

What is product-led SEO and how does Groie do it differently?

Product-led SEO focuses on ranking pages that explain your product clearly and convert intent into revenue.Groie combines product marketing, SEO architecture, and buyer intent so search traffic understands your product before it is asked to convert.

We do not optimise keywords in isolation. We optimise how your product is understood in search.

Is Groie an SEO agency or a product marketing studio?

Groie is a product marketing studio that uses SEO as a distribution layer. SEO is not treated as a standalone service. It is integrated with positioning, messaging, website structure, and GTM strategy. That’s why our SEO work compounds instead of resetting every quarter.

Do you only focus on Google SEO?

No. Groie optimises for modern discovery, including:

SEO for Google and Bing

AEO for answer engines and featured snippets

LEO for large language models

AIEO for AI indexing and representation

Your product needs to be discoverable and understandable across search engines and AI systems.

How does product marketing impact SEO performance?

Product marketing defines how your product is positioned, who it is for, and what problem it solves. SEO works only when this clarity exists.

Groie fixes product narrative first, then builds SEO pages around real buying intent. This improves rankings, engagement, and lead quality.

Can Groie help if our site already has traffic but no leads?

Yes. This is one of the most common problems we solve. In these cases, traffic usually exists but product understanding does not.We restructure pages, messaging, and intent mapping so visitors know exactly why they should care.

Does Groie handle technical SEO as well?

Yes. Groie covers technical SEO as a foundation, including site structure, indexing, performance, and crawlability.

But technical SEO alone is not the strategy. It supports product-led SEO, not replaces it.

Do you create content or only strategy?

Groie does both. We create and optimise pages as part of the engagement, including website pages, SEO landing pages, and product-led content. We do not hand over strategy decks without execution.

How is Groie different from traditional SEO agencies?

Traditional SEO agencies optimise for rankings. Groie optimises for understanding, intent, and revenue.

That means:

Fewer vanity keywords
Better lead quality
Stronger sales alignment
Clearer product narrative