The B2B SaaS marketing team behind Groie
About Groie
Groie is a product marketing studio, started by marketers and scaled by two ambitious founders in SaaS. We saw the gap where many early-stage SaaS companies hire their first marketing person, and eventually it all piles up. Traditional agencies tie them up with retainers, so we built Groie to work like their internal product marketing team.
The team behind Groie mixes product thinking, marketing depth, design obsession, and engineering discipline. We build fast, care deeply, argue about details and still ship on time.
Aabha Tiwari
Founder and CEOAabha has spent 12+ building and scaling marketing for SaaS companies. Her work has directly contributed to over $2.4M in revenue across products and services.
She can spot weak copy, broken funnels, and bad design from a mile away. Three months into running Groie as a studio, she started building the Junie.
Because “this should be easier” turned into “fine, I’ll build it myself”. She is also a dog mom to a golden retriever named Juni. She is a Leo and she knows it. There is a very real chance she will ask your zodiac sign and casually check where Saturn sits in your chart. 50% of the time she is annoyed, the other 50% she is building something ambitious. We love her for both.
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Anwesha Roy
Co-FounderAnwesha is the engine behind workflows, automation, and scalable growth for Groie and its partners.
Anwesha is the reason Groie does not fall apart.She lives in workflows, HubSpot setups, growth systems, and lead pipelines. She turns traffic into leads and leads into clean, scalable processes.
If something feels messy, she fixes it. If something feels overwhelming, she simplifies it.
She is also a toddler mom and somehow still the most social, cheerful person on the team.Always smiling. Always grounded. Always the one reminding everyone to breathe.
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