About Groie

Aabha has spent 12+ building and scaling marketing for SaaS companies. Her work has directly contributed to over $2.4M in revenue across products and services.

She can spot weak copy, broken funnels, and bad design from a mile away. Three months into running Groie as a studio, she started building the Groie website builder.

Because “this should be easier” turned into “fine, I’ll build it myself”. She is also a dog mom to a golden retriever named Juni. She is a Leo and she knows it. There is a very real chance she will ask your zodiac sign and casually check where Saturn sits in your chart. 50% of the time she is annoyed, the other 50% she is building something ambitious. We love her for both.

Anwesha is the engine behind workflows, automation, and scalable growth for Groie and its partners.

Anwesha is the reason Groie does not fall apart.cShe lives in workflows, HubSpot setups, growth systems, and lead pipelines. She turns traffic into leads and leads into clean, scalable processes.

If something feels messy, she fixes it. If something feels overwhelming, she simplifies it. She is also a toddler mom and somehow still the most social, cheerful person on the team. Always smiling. Always grounded. Always the one reminding everyone to breathe.

If Groie looks good, Dipshikha made it look good.Everything you see and touch at Groie passes through her design lens.

She leads visual identity, layouts, and the overall aesthetic direction of the product and studio work.
She is deeply particular about spacing, hierarchy, and visual balance. And yes, she is very proud of it. She is a cat mom to Luna. In her free time, she illustrates an alternate life where she and Luna live on another planet. 

We suspect that the planet has very good typography.

Himani lives in keywords, audits, and search performance. She fixes the unglamorous SEO problems that actually move rankings.
She has helped multiple sites improve visibility and indexing by doing the basics extremely well.
No hacks. No shortcuts.
No nonsense.She is calm, precise, and quietly ruthless about bad SEO practices.

Broken titles do not survive around her.

Anil builds things that do not break.
He writes clean, stable code.

He fixes issues before they become problems.

He does not say much, but when he does, it matters.
If Groie feels solid behind the scenes, that is Anil.

Jeki works on on-page SEO, audits, and optimization workflows. He supports both studio projects and product research.He approaches SEO like a strategy game. Which makes sense, because he is also a gamer.
If rankings change, he notices. If something drops, he fixes it. Then he probably goes back to gaming.

Saksham is part of the engineering team building the Groie product.He likes complex problems and clean solutions.

He enjoys breaking things just enough to rebuild them better.

He spends most of his time making sure features actually work the way users expect.

Saumya works on product reliability, edge cases, and small improvements that most people never notice. But users feel them.He believes good products come from paying attention to boring details which is exactly why Groie needs him.

If Aabha imagined the Groie product, he is the reason it exists in real life, and why it keeps getting better, faster, and sharper.


We call him the “secret Groie engineer.”
No photos. No spotlight. No public profile.
Too nonchalant for anything. Too focused on shipping.
He quietly takes ideas, challenges them, and turns them into something faster, cleaner, and better than expected.

At this point, he doesn’t just understand the assignment. He rewrites it.