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B2B PPC Agency Built for Scalable SaaS Growth
Groie is a B2B PPC marketing agency helping SaaS and B2B companies turn paid traffic into qualified demand.We don’t run ads in isolation. We design paid campaigns that sit on top of strong product marketing, clear messaging, and conversion-ready landing pages.That’s how paid media scales without burning a budget.
What B2B paid advertising should actually do
Paid marketing is not about clicks. It’s about reaching the right buyer, at the right moment, with the right message.
Done right, B2B paid advertising helps you
- Capture high-intent demand
- Validate positioning and messaging
- Support sales and outbound
- Scale predictable pipeline
Done wrong, it becomes expensive experimentation.
Our PPC strategy connects
- Product positioning
- Buyer intent
- Search and paid media
- Landing page conversion
This applies across Google, LinkedIn, and Meta.
Groie’s approach to B2B PPC
We work as a B2B paid advertising agency that understands SaaS buying behaviour, long sales cycles, and high-consideration products.
Platforms we manage
Google Ads for SaaS and B2B
As a SaaS Google Ads agency, we focus on intent-driven campaigns
- Search campaigns for high-intent keywords
- Competitor and alternative campaigns
- Product and use-case driven ad groups
- Conversion-focused landing page alignment
- Ongoing optimisation and bid strategy
We don’t chase volume. We chase relevance.
LinkedIn Ads for B2B and SaaS
We run B2B LinkedIn Ads for SaaS where targeting and messaging matter more than scale.
- ICP and role-based targeting
- Demand capture and demand creation campaigns
- Ad creative aligned with product marketing
- Lead gen forms and landing page flows
- Support for sales and outbound efforts
LinkedIn works when the message is clear. We make sure it is.
Meta Ads (when relevant)
Meta Ads (when relevant)
- Retargeting
- Brand reinforcement
- Mid-funnel demand
- Founder or product narrative amplification
Meta is not always the first channel. We use it when it supports conversion.
B2B PPC Management Services
Channel selection, campaign structure, and budget allocation.
Search, LinkedIn, and Meta campaigns built for intent.
Aligned with product marketing and positioning.
We don’t send traffic to broken or generic pages.
Clear visibility into spend, performance, and pipeline impact.
How paid fits into the bigger GTM picture
Channel selection, campaign structure, and budget allocation.
Our PPC work supports:
That’s why our campaigns improve over time instead of resetting every month.
Who this is for
- A SaaS company ready to invest in paid growth
- A B2B team tired of low-quality leads
- A founder looking to validate demand quickly
- A GTM team scaling inbound and outbound together
If you want clicks without strategy, this is not for you.
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Why Groie
Groie is not a generic SaaS paid media agency
- Product marketing
- B2B PPC strategy
- Landing page conversion
- Sales alignment
So paid traffic doesn’t just arrive. It converts.
Ready to make paid marketing
work for B2B growth?
If you want a B2B PPC agency that understands SaaS, intent, and revenue, let’s talk.