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SaaS Branding & Positioning Agency for High-Growth B2B Companies
You’ve built the product, but no one explains it the same way. The homepage says one thing, the deck says another, and sales ends up rewriting it all anyway.
We help you define the story: why your product exists, who it’s for, what problem it solves, and how to say it clearly across your messaging, pages, emails, and campaigns.
No jargons. Messaging & positioning clarity that your ICP will understand
When your positioning is right, every
channel works harder.
One direction. One system that compounds every month
We don’t just ask what you do. We figure out what you should be saying, who it’s for, and how to make it land in your deck, on your website, in sales calls, and across every campaign you run. Messaging that actually gets used, not just saved in a Notion doc. We don’t stop there. We give you conversion clarity on...
Proven across B2B SaaS and services
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Real outcomes founders
care about
3Ă— to 7Ă— increase
in inbound interest
Clear messaging improves
conversion across website
and sales conversations.
42% improvement
in engagement
Visitors stay longer
when they understand
what you do.
Shorter sales
cycles
Sales teams stop explaining
the product from scratch on
every call.
Why founders choose Groie
Because we don’t start with branding exercises.
We start with reality.

From the moment they go on a first call with us, they receive an initial audit report about their current standing.Â
- How their buyers are perceiving themÂ
- How competitors position themselves
- Analysing conversion and fillers
survives scale.
Our process
We don’t believe in generic scopes. Every early stage (pre seed to pre series A) SaaS startup comes in at a different stage, so the work has to match reality.
Here’s how we work
before you even sign
Even before onboarding, we don’t pitch a vague list of deliverables.
In the first call itself, we look at where you are today and what’s realistically needed to move you forward.Based on that, we share a detailed, contextual SOW.
A month-by-month plan tied to outcomes.
If it doesn’t make sense on paper, we don’t move forward.
Deep dive audit (post-engagement)
Once we start, we go deep. Very deep. We audit everything that impacts growth
messaging
Search Console
performance
inbound structure
hierarchy
and gaps
This gives us a clear baseline. No assumptions. No guesswork.
where clarity happens
This is where things shift.We sit down with founders and key stakeholders and run structured workshops. We gamify the process so it stays sharp, focused, and honest.
differentiation
narrative
language
By the end of this, everyone is aligned. No more internal confusion. No more mixed signals.
making it real
Once the direction is locked, we execute.
structure
brochures
We build based on the strategy, not parallel guesses.
Activation through campaigns
Execution alone isn’t enough. We activate everything through focused campaigns.
relevant
This is where the system starts working together, not in silos.
What’s included
Positioning and Messaging Services
Positioning narrative
A clear articulation of what you do, who it’s for, and why you win.
Core messaging framework
Value proposition, pain points, differentiation, proof points.
Website messaging direction
Homepage structure, section flow, and content guidance.
Product language refinement
How to talk about features without sounding generic.
Sales alignment
Messaging your sales team can actually use it.
Who this is for
- B2B SaaS founders preparing for GTM
- Teams rewriting their website again and again
- Startups struggling to explain their product clearly
- Companies entering a crowded or competitive category
If your pitch keeps changing, this is the right place to start
Ready to fix your messaging?
If your product is strong but your story isn’t landing, let’s work on that first.