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B2B Email Marketing Agency Built for SaaS Outbound Growth
Groie is a B2B email marketing agency helping SaaS and B2B companies build outbound systems that actually get replies.We don’t believe in blasting lists or buying leads. We design outbound as a GTM motion that aligns product positioning, ICP clarity, and sales goals.If outbound feels noisy, inconsistent, or embarrassing, this is for you.
What outbound should do for B2B SaaS
Outbound is not about sending more emails. It’s about reaching the right accounts with the right message at the right time.
Done right, outbound helps you
- Generate qualified meetings
- Validate ICP and messaging
- Support early GTM before inbound scales
- Build predictable pipeline
Done wrong, it burns domains and credibility.
Our outbound systems connect
- Product marketing and positioning
- ICP and account selection
- Sales messaging and sequences
- Email deliverability and compliance
This is not generic outreach. This is product-aware outbound.
Groie’s approach to SaaS outbound and email marketing
We work as a B2B email marketing service agency that understands long sales cycles, complex products, and high-intent buying signals.
What we deliver
Outbound Lead Generation
Services for B2B SaaS
Outbound strategy and GTM alignment
We define where outbound fits in your GTM and what success looks like.
ICP and account segmentation
Clear prioritisation by role, company size, industry, and buying trigger.
Email copy and sequencing
Human, relevant emails that reference real problems, not templates.
Multi-step outbound flows
Cold email sequences aligned with sales follow-ups and LinkedIn touches.
Deliverability setup and protection
Domain warming, sending best practices, and inbox placement hygiene.
Reporting and optimisation
Replies, meetings booked, pipeline influence, and message performance.
How our outbound process works
Step 1: Pre-engagement SOW
Before onboarding, we share a detailed SOW based on your current GTM, ICP maturity, and goals. No fixed packages.
Step 2: Deep audit
We review existing outreach, domains, tools, messaging, and ICP logic.
Step 2: Deep audit
We review existing outreach, domains, tools, messaging, and ICP logic.
Step 2: Deep audit
We review existing outreach, domains, tools, messaging, and ICP logic.
Step 2: Deep audit
We review existing outreach, domains, tools, messaging, and ICP logic.
Examples of what works
in SaaS outbound
Effective SaaS email marketing examples usually have
- Clear relevance to the recipient’s role
- One strong problem per email
- No fake personalisation
- Short, skimmable copy
- A clear reason to respond
That’s the standard we hold every sequence to.
Who this service is for
This is a fit if you are
- A SaaS founder building early pipeline
- A B2B team launching outbound for the first time
- A GTM team fixing low reply rates
- A company wanting outbound to support sales, not annoy prospects
- A clear reason to respond
If your emails feel spammy, they probably are. We fix that.
Engagement model
We don’t sell volume-based outreach.
Before engagement, we scope
account size
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Why Groie
Groie is not a generic outbound lead generation service.
- Product marketing
- B2B email marketing strategy
- Sales language and objections
- GTM execution
That’s why our outbound gets replies instead of complaints.
Ready to build outbound that
actually converts?
If you want a B2B email marketing agency that understands SaaS, GTM, and sales reality, let’s talk.