From Almost Invisible in Local Search to 22 Top-10 Keywords and Consistent Organic Lead Generation
How Groie helped CMIT Solutions Anaheim West improve its local search visibility, grow organic traffic, and turn its website into a source of inbound opportunities.
Website sessions, Jan to Sep
+162%
Keywords in Google's Top 10
22
Organic sessions, Apr to Sep
+764%
Recorded organic leads, Apr to Aug
8
About CMIT Solutions Anaheim West
CMIT Solutions is a managed IT services and cybersecurity provider supporting businesses across the United States through its franchise network. CMIT Solutions Anaheim West serves small and midsize businesses in Anaheim and Orange County, offering managed IT, cybersecurity, cloud solutions, IT support, and technology consulting.
For CMIT Anaheim West, the commercial keywords are essential,, the opportunity was to turn its existing website into a stronger organic acquisition channel.
Engineering
& Design
The Challenge
A local IT provider with limited search visibility and almost no organic lead generation.
When Groie started working with CMIT Solutions Anaheim West, the website had an organic visibility problem. Despite offering services businesses were actively searching for, the franchise had limited first-page visibility for its priority commercial keywords and wasn't generating a consistent flow of organic leads.
The challenge wasn't simply getting more people to visit the website. It was getting CMIT in front of multiple targeted local geo-locations businesses searching for IT support, managed services, cybersecurity, and related solutions.
Our priorities were clear:
Improve rankings for high-intent local and commercial keywords.
Improve rankings for high-intent local and commercial keywords.
Build search visibility beyond the franchise's existing branded presence.
Increase qualified organic traffic through service-focused content and local SEO.
Establish organic search as a measurable source of inbound leads.
The goal was to move from being difficult to discover to becoming a competitive option when local businesses searched for IT services.
The Approach
What we did
1.
Built a local SEO strategy around commercial intent
Identified targeted local location-based keywords
We didn’t chase traffic, but prioritized searches connected to actual service requirements.
Mapped keywords against existing keywords, built content marketing flywheel, populated AEO with overview answers to improve discoverability.
2.
Turned content into a consistent organic acquisition channel
We operated on aggressive content marketing that were service-led, location specific and industry-specific search intent
Populated for long tail searches for multiple platforms, including LLMs with LLM-friendly content architecture
3.
Improved on-page SEO and local search presence
Improved and optimized multiple webpages, published location-based specific service pages, with technical improvements for AI crawler configuration
Tracked GMB rankings and implemented structured data
Build AI-search-focused service pages:
The results
22
Top-10 Keywords
12
Top-3 Keywords
8
Organic Inbound Leads Recorded
162%
Website Session Growth
764%
Organic Traffic Growth
764%
Organic Traffic Growth
Growth, made measurable
From limited first-page presence to
22 Top-10 keywords
From little organic lead activity to measurable inbound opportunities
At the beginning of the year, CMIT Anaheim West had only 8 tracked keywords in Google's Top 10. By September, that number had doubled to 42, with 22 keywords in the Top 3.
For CMIT Anaheim West, the larger objective was to generate inquiries through organic discovery. From 0 to a healthy 4-8 inbound organic leads, with peak 4 leads in a month.
"For CMIT AW, my priority was simple: I wanted more local businesses to discover CMIT Anaheim West and reach out to us for their IT needs. Groie understood that we weren't looking for traffic alone, but actual business opportunities. Their team has been consistent with the SEO strategy, from improving our visibility for competitive local searches to building relevant content. Anwesha & Groie team has helped me to see meaningful progress in our search rankings, organic traffic, and inbound inquiries. It's encouraging to see our online presence becoming a stronger part of our business growth."
"CMIT Anaheim West was an interesting challenge because we were competing in a crowded local IT market where search visibility directly impacts business opportunities. The execution had many guardrails, and with a very key-view strategy, we were able to get into the searches and rankings. The project from top looks simple, but the execution itself is very detailed, so you pour in all the GTM skills you have.”
