Good marketers.
Interesting people.
Questionable sense of humor.
Groie, a B2B SaaS product marketing studio built by people who take marketing very seriously. Ourselves? Not always.
We work with ambitious SaaS companies on positioning, product marketing, growth, websites and demand generation. We’re selective about who we work with, annoyingly curious about how products work, and quite comfortable disagreeing with a brief
Small roster. Big opinions. Very involved.
Meet
Juni
And yes, our Chief Happiness Officer
is a golden retriever
Fine
Meet the people who actually do the work
A collection of strategists, designers, marketers, researchers and people who have very strong opinions about things most normal people don’t think about.
Aabha
Co-founder
The Bullshit Detector
Asks uncomfortable questions, challenges comfortable answers, and thinks most marketing problems start long before the campaign
Anwesha
Co-founder
The Execution Police
Turns ambitious ideas into actual work. Believes a great strategy is only great when someone ships it
Dipshikha
Head of Design
The Pixel Perfectionist
Makes complicated things look effortless. Will notice the three-pixel misalignment nobody else can see.
Sushmita
Product Marketing
The Positioning Interrogator
Wants to know who it’s for, why they care, and why they’d choose it. Won’t accept “everyone” as an ICP
Anushka
Business Development
The Persuader
Starts conversations worth having. Knows that a good sales pitch begins with listening
Jeki
Growth
The Growth Brain
Connects campaigns, channels and numbers. Knows that more traffic means very little without the right buyers
Richa
Growth
The Fact Checker
Trusts data more than opinions. Makes search engines understand what our clients do
Krishna
Designer
The GIF Menace
Has a GIF for every situation. Sometimes the GIF is the situation
Anil
The Dev Guy
The Night Owl Developer
He's in the corner, on webflow & claude getting things done.
Mishrin
Senior Designer
Versatile Designer
She loves questioning the brief & perfecting the details.
Aabha
Co-founder
The Bullshit Detector
Asks uncomfortable questions, challenges comfortable answers, and thinks most marketing problems start long before the campaign
Anwesha
Co-founder
The Execution Police
Turns ambitious ideas into actual work. Believes a great strategy is only great when someone ships it
Dipshikha
Head of Design
The Pixel Perfectionist
Makes complicated things look effortless. Will notice the three-pixel misalignment nobody else can see.
Sushmita
Product Marketing
The Positioning Interrogator
Wants to know who it’s for, why they care, and why they’d choose it. Won’t accept “everyone” as an ICP
Anushka
Business Development
The Persuader
Starts conversations worth having. Knows that a good sales pitch begins with listening
Jeki
Growth
The Growth Brain
Connects campaigns, channels and numbers. Knows that more traffic means very little without the right buyers
Richa
Growth
The Fact Checker
Trusts data more than opinions. Makes search engines understand what our clients do
Krishna
Designer
The GIF Menace
Has a GIF for every situation. Sometimes the GIF is the situation
Anil
The Dev Guy
The Night Owl Developer
He's in the corner, on webflow & claude getting things done.
Mishrin
Senior Designer
Versatile Designer
She loves questioning the brief & perfecting the details.
Fine
Meet the people who actually do the work
A collection of strategists, designers, marketers, researchers and people who have very strong opinions about things most normal people don’t think about.
Aabha
Co-founder
The Bullshit Detector
Asks uncomfortable questions, challenges comfortable answers, and thinks most marketing problems start long before the campaign
Anwesha
Co-founder
The Execution Police
Turns ambitious ideas into actual work. Believes a great strategy is only great when someone ships it
Dipshikha
Head of Design
The Pixel Perfectionist
Makes complicated things look effortless. Will notice the three-pixel misalignment nobody else can see.
Sushmita
Product Marketing
The Positioning Interrogator
Wants to know who it’s for, why they care, and why they’d choose it. Won’t accept “everyone” as an ICP
Anushka
Business Development
The Persuader
Starts conversations worth having. Knows that a good sales pitch begins with listening
Jeki
Growth
The Growth Brain
Connects campaigns, channels and numbers. Knows that more traffic means very little without the right buyers
Richa
Growth
The Fact Checker
Trusts data more than opinions. Makes search engines understand what our clients do
Krishna
Designer
The GIF Menace
Has a GIF for every situation. Sometimes the GIF is the situation
Anil
The Dev Guy
The Night Owl Developer
He's in the corner, on webflow & claude getting things done.
Mishrin
Senior Designer
Versatile Designer
She loves questioning the brief & perfecting the details.
Aabha
Co-founder
The Bullshit Detector
Asks uncomfortable questions, challenges comfortable answers, and thinks most marketing problems start long before the campaign
Anwesha
Co-founder
The Execution Police
Turns ambitious ideas into actual work. Believes a great strategy is only great when someone ships it
Dipshikha
Head of Design
The Pixel Perfectionist
Makes complicated things look effortless. Will notice the three-pixel misalignment nobody else can see.
Sushmita
Product Marketing
The Positioning Interrogator
Wants to know who it’s for, why they care, and why they’d choose it. Won’t accept “everyone” as an ICP
Anushka
Business Development
The Persuader
Starts conversations worth having. Knows that a good sales pitch begins with listening
Jeki
Growth
The Growth Brain
Connects campaigns, channels and numbers. Knows that more traffic means very little without the right buyers
Richa
Growth
The Fact Checker
Trusts data more than opinions. Makes search engines understand what our clients do
Krishna
Designer
The GIF Menace
Has a GIF for every situation. Sometimes the GIF is the situation
Anil
The Dev Guy
The Night Owl Developer
He's in the corner, on webflow & claude getting things done.
Mishrin
Senior Designer
Versatile Designer
She loves questioning the brief & perfecting the details.
The CHO’s Department
Our people have pets. Our pets have titles. Juni has somehow become their boss
Meet the only department at Groie with absolutely no deliverables, no deadlines, and a 100% approval rating
Bravo
Head of Vibes
Especially yours
Luna
Treat Procurement
Bruno
Employee Surveillance
Barks at poor ideas
Rose
Quality Control
laptop and box
Snowy
Cute Catcher
Leo
Chief Nap Officer
mid-day motivation
Tuk-Tuk
Trouble Management Officer
The personality is real.
So is the work.
From early-stage SaaS companies finding their footing to established teams rethinking their growth, we’ve worked across industries, markets and business stages.
Our clients get marketers who think beyond their individual functions, care about the business behind the brief, and stick around long enough to understand the consequences of their recommendations.
76
Clients worked with
$500K+
Revenue generated as a studio
72–80%
Year-one retainer renewal rate
A few things you should know before getting involved with us
We have opinions
Because knowing when to challenge
a direction is part of the job
We like knowing too much
about your product
Your customers, competitors, sales
calls, roadmap — we want context,
not just tasks
We’re selective
We don’t want to work with every SaaS company. We want to do exceptionally good work with the ones we choose
We don’t worship deliverables
Twelve LinkedIn posts and four blogs mean nothing if they aren’t solving the right business problem
We’re pretty fun to work with
We have serious conversations. Ridiculous Slack threads, and a dog in senior management. All three are important to the culture
We’re a bunch of marketing people, too ambitious about how we deliver
We’re a team of people who like what we do, respect the people we do it with, and genuinely enjoy building things together. We’re not always polished. We have debates, inside jokes, strong opinions, and an unusually influential canine executive
But when it comes to our clients, we show up, think hard, challenge assumptions, and do the work. That’s Groie.
The CHO’s Department
The CHO’s Department